- Apple Products Produced
- Apple Products Singapore
- Apple Philippines Products
- Apple Introduction Ppt
- Apple Products Ppt Presentation
How Jobs met Woz. Jobs and Woz (that's Steve Wozniak) were introduced in 1971 by a mutual friend, Bill Fernandez, who went on to become one of Apple's earliest employees. The PowerPoint app gives you access to the familiar slideshow maker tool you already know. Create, edit, view, present, or share presentations quickly and easily from anywhere. Need to access your PowerPoint files quickly while on the go? PowerPoint provides a quick view of your recent slides. This free Apple PowerPoint template is perfect for diet programs or delivery food and drinks PowerPoint presentations to an audience looking for natural products and fruits. Apple template for PowerPoint can also be used for fruit events or PowerPoint expos. The Best New PowerPoint PPT Presentation Templates of 2020 PowerPoint is a great app for developing and giving the best presentations, but it takes time to master. To cut that learning curve out, let's learn about using pre-built presentation templates to get a head start. The PowerPoint app gives you access to the familiar slideshow maker tool you already know. Create, edit, view, present, or share presentations quickly and easily from anywhere. Need to access your PowerPoint files quickly while on the go? PowerPoint provides a quick view of your recent slides.
Company Background
Name | Apple Inc. |
---|---|
Founded | April 1, 1976 |
Logo | |
Industries served | Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air) Software (iOS, iPadOS, MacOS, watchOS, tvOS, Safari, iWork, iMovie) Consumer electronics (iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod, Beats) Internet Services (iCloud, Apple Pay, App Store, Mac App Store, TV App Store, Book Store, Apple Music) |
Geographic areas served | Worldwide - 509 retail stores in 25 countries (271 stores in the U.S. 238 stores in other 24 countries) and online stores in over 100 countries[2] |
Headquarters | Cupertino, California, United States |
Current CEO | Tim Cook |
Revenue (US$) | 260.174 billion (2019) 2% decrease over 265.595 billion (2018) |
Profit (US$) | 55.256 billion (2019) 7.2% decrease over 59.531 billion (2018) |
Employees | 137,000 (2019) |
Main Competitors | Samsung Electronics Co., Ltd., Google Inc., Amazon.com, Inc., Huawei Technologies Co., Ltd. International Business Machines Corporation, Cisco Systems, Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Sony Corporation and many other computer hardware, computer software, consumer electronics and internet companies. |
Business description
Apple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world.[3] The company has revolutionized the smartphone market and has created one of the most iconic brands in history.
Apple has built its business by selling and manufacturing computer hardware and software, but experienced significant growth and success by entering consumer electronics market with iPod, iPad and iPhone products.
The company designs, manufactures and markets smartphones, tablets, personal computers, wearables and accessories, and offers many related services including financial services.
The main company’s product is iPhone, which runs on Apple’s iOS operating system and accounts for 54.7% of the total company’s revenue.[1] In 2019, the company introduced three new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Mac products are the second largest company’s product category by revenue, generating 9.9% of the total company’s revenue.[1] Mac products include MacBook Air, Mac mini and Mac Pro and run macOS operating system. iPad category, which includes iPad, iPad Pro, iPad Air and iPad mini products, accounts for 8.2% of the total Apple’s revenue. The rest of the company’s products include wearables, home and accessories, which account for another 9.4% of the revenue and is the fastest growing Apple’s product category, growing by 41% in 2019.
In addition to the consumer electronics and computer hardware products, Apple is offering many services to its customers, including:
- Digital Content Stores. The company operates digital content stores that allow customers to discover and download applications and digital content, including music, videos, books, games and podcasts.
- Subscription based services. Apple’s services like Apple Music and Apple TV+.
- AppleCare services. AppleCare is a fee-based service that provides additional coverage of phone hardware repairs, accidental damage and even theft.
- Other services. These services include iCloud, licensing, Apple Card, Apple Pay and Apple News+.
Services generated 17.8% of the company’s revenue and was the second fastest growing category for Apple, growing 16% in 2019.[1]
Apple operates and sells its products in over 100 countries, but the U.S. China, the U.K. Canada and Australia are the most important markets. In 2019, the company’s net sales through its direct (sales in company’s 508 stores in 25 countries and sale through online stores) and indirect distribution (sales made by third-party sellers) channels accounted for 31% and 69%, respectively.[1]
Apple competes in a highly competitive industry and has to continuously perform at its best to be able to stay ahead of its competition. Apple competes primarily on price, product and service features, quality and reliability, design innovation, a strong third-party software and accessories ecosystem. There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities.
Apple Inc. SWOT Factors
Strengths
1. Unique ability to design and develop proprietary hardware, software, applications and services
Apple Inc.’s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers.
Unique, innovative and easy-to-use products and services that integrate seamlessly into one Apple ecosystem are the reasons why customers buy Apple’s premium products and enjoy using them. In other words, it creates a competitive advantage no other company can match.
Figure 1. Apple’s product ecosystem
Source: Strategic Management Insight
Apple’s product ecosystem is comprised of:
- Hardware products. Products including iPhone, Mac computers, iPad, AirPods, Apple TV, Apple Watch and other computer hardware as well as consumer electronics.
- Software. Apple provides operation systems for every product category it sells. The main operation systems that go with Apple products are iOS, macOS, iPadOS, watchOS and tvOS.
- Application software. Includes applications such as iLife, iWork, iMovie, Safari, Final Cut Pro, Apple Books and other applications which enable users to use Apple products for work or entertainment.
- Services. The company offers many service to its users, including: App Store, Apple Music, Apple News+, Apple TV+, Apple Arcade, Apple Card, Apple Pay, iCloud, AppleCare, licensing and many other services.
Apple’s ecosystem is the result of the company’s ability to design a wide variety of integrated proprietary hardware, software, applications and services.
Many of Apple’s competitors have tried and still try to imitate the success of Apple’s product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services.
Samsung Electronics, Apple’s strongest competitor, lacks a comprehensive OS and has very few apps and services to offer for its customers. Google, Apple’s second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products.
Except for Google and Samsung Electronics, few other companies could seriously attempt to challenge Apple’s competitive advantage.
2. Powerful brand supported by strong advertising and marketing capabilities
Apple’s brand is the world’s most valuable and recognizable brand. According to Interbrand[4] and Forbes[5], the Apple brand is worth US$234.241 billion and US$205.5 billion, respectively. Brand value is closely related to its recognition, meaning that Apple is also one of the world’s most recognizable brands. Their brand recognition is supported by its vast product ecosystem.
Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance.
The company has been able to achieve such strong brand recognition and reputation through its advertising and marketing capabilities. For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns.[6] These campaigns resulted in two very well-known advertisements – ‘1984’ and ‘Think Different’ and helped Apple to create an iconic brand image. Recently, the company has focused its efforts to strengthening its own in-house advertising and marketing teams by attracting a lot of new talented people to the internal agency.[6] This should result in lower costs and ever stronger marketing and advertising capabilities.
Apple’s excellence in creating spectacular marketing campaigns, its superior advertising capabilities, premium quality products and ability to deliver an excellent customer experience has allowed the company to build the most powerful brand in the world.
3. One of the most loyal customer base in every major product market where the company operates
Apple enjoys a very loyal customer base, considering that it doesn’t even have a loyalty program. Customers praise the company’s products for their innovation, design, ease-of-use, reliability and the status they convey. This is why they continue to buy and use Apple’s products even when there are better or cheaper options available in the market.
Apple’s retention rates in the smartphone market are the highest among its major rivals. According to BankMyCell, Apple retains 74.6% of its customers, compared to Samsung’s retention rate of 63.9% and LG’s 40.7%.[7]
Figure 2. Retention Rates in The Smartphone industry
Source: BankMyCell[7]
![Apple company ppt Apple company ppt](https://img.diytrade.com/cdimg/99253/7046096/0/1223244623.jpg)
Apple also enjoys the most loyal customer base in the tablet market, where the company was able to grow its market share significantly even when the market declined slightly.
Brand Keys, a consultancy agency, issues a “Customer Loyalty Engagement Index” study each year. It examines the world’s top brands in many industries and how loyal customers are to these brands. According to their latest study,[8] Apple’s brand enjoys the most loyal customer base in the tablet market. The company held this position for over 5 years. From 2014 to 2017, Apple also had the most loyal customer base in the smartphone and laptop markets as revealed by the same customer loyalty engagement study each year.[9][10][11][12] Although the company has lost the top loyalty position in these markets, it still has some of the most loyal customers in every market it operates.
Figure 3. Brand Keys’ Customer Loyalty Engagement Index (Apple’s market leader positions 2014-2017)
Source: Brand Keys [9][10][11][12]
Apple Products Produced
Customer loyalty is a key to every technology company’s success. Apple’s ability to retain its customers and do it so well brings it a competitive advantage no rival can match.
Apple’s 7Ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence.
Product Element in Apple Marketing Mix
In 2010, before he became chief executive officer, Tim Cook claimed that Apple’s all products could fit on a single table. At that time the multinational technology company produced only 14 products.[1]
However, since then Apple has consistently increased its product range and models. It has been noted that “no longer do the barista and the corporate executive use the same iPhone — today, there are high-end models, consumer models, and a long line of old products the company keeps around to fill every niche and price point.”[2]
Today, Apple designs, manufactures and sells technological devices such as IPhone smartphones, IPad tablets, Mac desktop and portable personal computers and iPod digital music and media players. Moreover, the company generates revenues via iTunes and the iTunes Store, Mac App Store, iCloud and Apple Pay. Apple also develops iOS and OS X operating system software and a range of application software such as iLife and iWork.
Lastly, Apple Corporation designs, manufactures and sells own and third-party Mac-compatible and iOS-compatible accessories, including Apple TV, headphones, cases, displays, storage devices and various other connectivity and computing products and supplies[3]. Apple also sells third-party digital content and applications through iTunes Store®, App Store®, Mac App Store, TV App Store, iBooks Store™ and Apple Music®.
Product element of the marketing mix for Apple is marked with simplicity in design and convenience in usage. Apple products are also known for their durability and high quality in general and the company upgrades its products in a periodical manner. Apple products usually integrate innovative features and capabilities. Although the product range is limited, the products come in different sizes and colours. Moreover, the multinational technology company regularly upgrades its products and services. On the negative side, Apple’s unique hardware and system can only be used with company’s own products.
Place Element in Apple Marketing Mix
Place element of Apple marketing mix integrates the following sales channels:
1. Apple Stores. The world’s largest IT company by revenue operates 499 retail stores in 22 countries worldwide. Apple retail stores are typically located at high-traffic locations in quality shopping malls and urban shopping districts. The retail stores are spacious and creatively designed place where consumers can use products and get friendly assistance from customer service representatives.
2. Online stores. Customers can purchase Apple products from its official website https://www.apple.com/
3. Direct sales force. The multinational technology company also uses direct sales force in certain markets to promote and sell certain products. For example, Apple relied on direct sales support for its advertising business, iAd in 2016.[4] During 2018, the company’s net sales through its direct and indirect distribution channels accounted for 29% and 71%, respectively, of total net sales.[5]
Apple Products Singapore
4.Third party cellular network carriers. Polderbits sound recorder 9.0 keygen. Major cellular network carriers such as AT&T Inc., Verizon Communications Inc., Vodafone Group plc and others also sell Apple products and services as part of their own packages.
5. Wholesalers. Apple partners with many wholesalers to distribute the substantial part of its products and services.
6. Retailers. There are many local Authorised Retailers such as Carphone Warehouse and Argos in London and Mobile Guru and T-Mobile in New York.
7. Value-added resellers. These refer to professionals authorized by Apple to deliver customized, market-specific solutions to customers.
Price Element in Apple Marketing Mix
Apple pricing strategy integrates the following: Dell b1165nfw scanner driver.
Premium pricing. Apple uses premium pricing strategy putting the highest price tags on its products and services. Accordingly, “Apple has a firm grip on wealthy countries where the majority of citizens can afford to spend over USD750 on a smartphone each year.”[6] The world’s largest IT company by revenue has a long-held belief that “consumers will pay more for products that are so well designed they can’t fathom living without them.”[7]
Price skimming. Apple uses price skimming strategy frequently. Opposite to penetration pricing, in price skimming companies set very high prices for new products, consequently lowering prices at a later time after competitors introduce similar products. This has been the case with IPhones, iPads and other products belonging to Apple portfolio, as well as specific models of Apple products.
Geographical pricing. The use of geographical pricing strategy by Apple Inc. involves setting different prices for products in different parts of the world. The need for geographical pricing for the global IT company is justified due to differences in exchange rates between local currencies and USD.
Apple Inc Report contains a full analysis of Apple marketing mix (Apple 7Ps of marketing) and Apple marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Moreover, the report contains analyses of Apple leadership, organizational structure and organizational culture. The report also comprises discussions of Apple business strategy, ecosystem and addresses issues of corporate social responsibility.
[1] Webb, A. (2017) “Does Apple now make too many products?” Financial Review, Available at: https://www.afr.com/technology/technology-companies/apple/does-apple-now-make-too-many-products-20170512-gw34rz
[2] Marx, P. (2019) “Apple’s Product Line Is a Mess” Medium, Available at: https://medium.com/s/story/apples-product-line-is-a-mess-5a9a5730cafa
Apple Philippines Products
[3] Annual Report (2018) Apple Corporation
[4] O’Reilly, L. (2016) “Execs tell us the writing had been on the wall for Apple’s big advertising experiment iAd for some time” Business Insider, Available at: http://www.businessinsider.com/why-apple-is-pulling-direct-sales-support-for-iad-2016-1
[5] Annual Report (2018) Apple Corporation
Apple Introduction Ppt
[6] Brown, S. (2018) “Apple’s new pricing strategy: Is it good news or bad news for Android?” Android Authority, Available at: https://www.androidauthority.com/apple-pricing-strategy-android-904248/
[7] Billboard (2017) Available at: https://www.billboard.com/articles/business/7964782/iphone-x-apple-pricing-strategy-analysis
![Apple products promotions Apple products promotions](https://cdn.sketchbubble.com/pub/media/catalog/product/cache/1/thumbnail/240x180/c96a280f94e22e3ee3823dd0a1a87606/q/u/quality-management-slide1.png)
Apple Products Ppt Presentation
Tags: IT